Ecommerce video course Video 1 – What To Expect

Video 1 – What To Expect

Free 20 part Ecommerce video course

Ecommerce video course

Ezra Firestone of Smart Marketer has developed a 21-video course that teaches you how to earn sales on your online store.

Starting a business is always the fun part: Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off. But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s biggest hurdle on the road to success.

Luckily, there’s a simple solution: a course on how to get your first sale on Shopify!

This free video course offers 20 video modules showing you how to make your first sale on Shopify using Facebook Ads. Covering everything from brand differentiation to pixel placement to campaign optimization, this course is designed to show you how easy it is to start and scale your business with Shopify.

Introduction – Welcome

Stay tuned for more in tomorrows video.

Getting more people to see your website

Are you wanting more people to see your website?

Consider what key words you want for each page on your website…

Check out this video from Google Adwords, it is talking about how to pick the best Keywords for an AdWords campaign which can also drive traffic but the tips it shares are also great for picking up keywords for your general keywords as well as for paid campaigns.

I wouldn’t be inclined to leave this totally to your developer, as no one knows your clients like you! accept your competitor.

Get to know your clients.

What keeps them up at night?

What worries them?

What do they want?

What makes them tick?

People always ask

I regularly get asked how can I have more people come to my website.

And the real question is how do I get more people to buy from my website because you do not just want a lot of traffic you want to find your customers/ clients.

This is going to take time to learn, and I don’t recommend just hiring someone to do it because that will cost a lot of money and there are some simple things you can do to improve your search engine optimisation and conversion rate.

Also do not expect to get something for nothing, the internet is not just some cosmic genie that will go, “oh you built a website I will give you customers”

I you are going to try to pay someone to fix it all for you, you will need multiple someone and it will cost you thousands… you will need a Marketing Genius, someone who can help you to really identify what you do and what your clients are looking for. You will also need your web developer to add it all into your website in a useful way again this is extremely time consuming and for someone good you could be looking at thousands as well to go over your entire site…

I can recommend to fantastic people to help that can help when you are on a tight budget.

Set up your Company Profile

Adeline from Lloyds HR is fantastic at helping you do set up your Company
Profile. Adeline has very reasonable prices.

What do people think of your business?

The other is Wayne from the Logan Office of Economic Development they provide some fantastic services to Local Businesses in Logan, QLD Australia.

How is your business positioned in the minds of your customers, employees, the public, other businesses, etc

What perception do you want to deliver or influence in the minds of people about your product or service?

These 7 Questions might be helpful… Continue reading “How is your business positioned in the minds of your customers, employees, the public, other businesses, etc”

G J Web Services – Brand and Identity Builders

G J Web Services are brand and identity builders for both start-up and existing businesses wanting to strengthen or create their web identity on a tight budget. Continue reading “G J Web Services – Brand and Identity Builders”