Category: Websites

Free 20 part Ecommerce video course

Ecommerce video course

Ezra Firestone of Smart Marketer has developed a 21-video course that teaches you how to earn sales on your online store.

Starting a business is always the fun part: Coming up with an idea, building an online store, and imagining all the things the business will become once it takes off. But without marketing knowledge, driving traffic and making sales can become an entrepreneur’s biggest hurdle on the road to success.

Luckily, there’s a simple solution: a course on how to get your first sale on Shopify!

This free video course offers 20 video modules showing you how to make your first sale on Shopify using Facebook Ads. Covering everything from brand differentiation to pixel placement to campaign optimization, this course is designed to show you how easy it is to start and scale your business with Shopify.

Introduction – Welcome

 

 

 

Stay tuned for more in tomorrows video.

Getting more people to see your website

Are you wanting more people to see your website?

Consider what key words you want for each page on your website…

Check out this video from Google Adwords, it is talking about how to pick the best Keywords for an AdWords campaign which can also drive traffic but the tips it shares are also great for picking up keywords for your general keywords as well as for paid campaigns.

 

I wouldn’t be inclined to leave this totally to your developer, as no one knows your clients like you! accept your competitor.

Get to know your clients.

What keeps them up at night?

What worries them?

What do they want?

What makes them tick?

People always ask

I regularly get asked how can I have more people come to my website.
 
And the real question is how do I get more people to buy from my website because you do not just want a lot of traffic you want to find your customers/ clients.
 
This is going to take time to learn, and I don’t recommend just hiring someone to do it because that will cost a lot of money and there are some simple things you can do to improve your search engine optimisation and conversion rate.
 
Also do not expect to get something for nothing, the internet is not just some cosmic genie that will go, “oh you built a website I will give you customers”
 
I you are going to try to pay someone to fix it all for you, you will need multiple someone and it will cost you thousands… you will need a Marketing Genius, someone who can help you to really identify what you do and what your clients are looking for. You will also need your web developer to add it all into your website in a useful way again this is extremely time consuming and for someone good you could be looking at thousands as well to go over your entire site…
 
I can recommend to fantastic people to help that can help when you are on a tight budget.

Set up your Company ProfileLloyds HR

Adeline from Lloyds HR is fantastic at helping you do set up your Company
Profile.  Adeline has very reasonable prices.

What do people think of your business?

The other is Wayne from the Logan Office of Economic Development they provide some fantastic services to Local Businesses in Logan, QLD Australia.
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Beware of hocus emails to renew your domain

Your Domain Name

Your domain name is the address people type into their web browser to find you website and there are many companies out there that will want to host your website for you but be aware you could break your entire site by just changing your hosting provider.

Scam Email

I recently received an email telling me that one of my domains was about to expire and that I needed to act quickly or my clients would not be able to find my website any more.

scam domain email

scam domain email

How to tell if it is a scam?

Firstly I know who my hosting provider is, me 🙂 . Actually I use a tier 1 provider in the US but I do host websites for many customers. So know your hosting provider!

So if you ever get an email about your web hosting or domain name from anyone other than your provider, check with your provider.

Secondly I know when my domain name is due to expire, March 2016, this email claims that it expires on the 27th of December this year. So it is important to know when your domain name is due to expire!

Thirdly like with most emails that are suspicious I goggled it 🙂 . You gotta love Google. I found www.scam.com had a very interesting article, not much of a surprise there. So always remember if in doubt Google it!

Scam.com says

  1. The perp makes it look like you are renewing your domain name, but in reality, and through some seriously twisted use of English language (that leaves one’s head swimming), you are signing up for one year of search-engine optimization. Most people would not understand this, and the perp wants it that way.

Always remember just because someone tells you that you need to take action immediately doesn’t mean you do.

These guys are also trying to charge me considerably more than I pay or charge my clients. Most of my domain names that I host for clients come included in their package if they want me to set up a domain outside of a normal package I charge $40 per year and that includes 1 free email hosted for the year… Know how much you get charged!

If I had clicked on this offer I would have been locked into 12 months of SEO Services thinking that I had renewed my domain.

Please be aware, do not get ripped off by people just trying to get your money, make sure you know:

  • Who your provider is!
  • When your domain is due to expire!
  • About how much you should be paying!
  • and how to check if an email is a scam!
  • Read it carefully if you don’t understand check with your provider!

 

 

 

Banners are every where and they are all different…

Most websites have banners of some sort these days, or sometimes they are called covers and many things need to be taken into consideration when creating them not simply the size, which is very important… Continue reading “Banners are every where and they are all different…”