What is Branding?
Branding is something that helps customer recognise your business by an image, symbol, font, tagline and style. Your customers will get to know your business’ style. Just like if I was to say, “The Golden Arches” you know exactly what I mean. I don’t have to say the name of the Business I don’t even have to show you the Logo for the Business.
Why is Branding Important to Your Business?
By consistently Branding your business or organisation it will help your intended audience recognise you and help keep you top of mind. Which it is important when you are in business to regularly (but not 20 times a day) reaching out to your audience even if it is just putting up a post on your social media to encourage your audience in some way… “Why”, I hear you say… because if you don’t your competition will! “But my customers are loyal to my business”, the truth is your customers are bombarded daily by your competition and you need to create a relationship with them to build loyalty on a regular basis. You need to care about your customers.
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